Job Description
We are seeking a creative and strategic Content Strategist to join our team. In this role, you will develop and execute a comprehensive content strategy that aligns with Gravity's brand voice and marketing objectives, create engaging content for multiple platforms, and conduct thorough research to generate valuable content ideas. This position offers an exciting opportunity to collaborate with cross-functional teams, optimize content for SEO, and stay updated on the latest digital marketing trends to enhance content creation and distribution efforts.
Responsibilities
- Develop and execute a comprehensive content strategy that aligns with Metapix’s brand voice, target audience, and marketing objectives.
- Create engaging and high-quality content for various platforms, including website, blog articles, social media, email campaigns, case studies, whitepapers, and marketing collateral.
- Conduct thorough research on industry trends, user preferences, and competitor analysis to generate fresh and valuable content ideas.
- Write and edit clear, concise, and grammatically correct content that adheres to brand guidelines and style standards.
- Collaborate closely with cross-functional teams, including marketing, design, and product, to ensure content accuracy, consistency, and alignment with business goals.
- Optimize content for search engines (SEO) to improve organic visibility, keyword rankings, and website traffic.
- Stay informed about the latest digital marketing trends, technologies, and tools to enhance content creation and distribution efforts.
Qualifications
- More than 3 years of experience in Content Writing.
- Proven track record as a Content Writer or similar role, with a focus on creating engaging and high-quality content.
- Exceptional writing and editing skills, with a strong command of grammar, punctuation, and style.
- Demonstrated ability to create compelling content that resonates with diverse audiences across various platforms.
- Excellent research skills and the ability to gather and analyze information from reliable sources.
- Solid understanding of SEO best practices and the ability to optimize content for search engines.
- Proficiency in using content management systems (CMS) and familiarity with basic HTML/CSS, WordPress.
- Creativity and innovation in ideating and executing content strategies.
- Bachelor’s degree in English, Journalism, Marketing, or a related field.