Comprehensive User Behavior Analytics

Hotjar provides you with powerful tools to visualize and understand how users interact with your website. From heatmaps that show where users click, scroll, and hover, to session recordings that let you watch real-time user journeys, Hotjar gives you a complete view of user behavior, helping you identify what’s working and what needs improvement.

Heatmaps for Visual Insights

See exactly how users are engaging with your website through Hotjar’s heatmaps. Identify the most popular areas of your pages, detect usability issues, and understand user intent. Heatmaps give you the visual insights you need to optimize your design and layout for better engagement and higher conversions.

Session Recordings for In-Depth Analysis

Watch recordings of real user sessions to gain in-depth insights into how visitors navigate your site. With session recordings, you can identify pain points, understand user behavior patterns, and uncover hidden issues that may be affecting your website’s performance.

Instant Feedback with Incoming Feedback

Hotjar’s Incoming Feedback tool allows you to gather real-time feedback from your users directly on your website. Users can provide quick feedback through a simple widget, helping you understand their needs, preferences, and frustrations. Use this feedback to make immediate improvements and create a more user-friendly experience.

Surveys for Direct User Insights

Collect valuable insights from your users with Hotjar’s customizable surveys. Whether you want to understand why visitors are leaving your site, gather feedback on specific features, or explore user demographics, Hotjar’s surveys give you the direct user input needed to inform your decisions and enhance your website.

Funnel Analysis for Conversion Optimization

Track and analyze the steps users take before converting with Hotjar’s funnel analysis. Identify where users drop off in your conversion funnel and make data-driven changes to reduce abandonment rates and improve your overall conversion rate.

Easy Integration and Setup

Hotjar is designed to be easy to integrate with your website and existing tools. With just a few clicks, you can start collecting valuable user insights and feedback. Hotjar integrates seamlessly with popular platforms like WordPress, Shopify, and Google Analytics, making it easy to enhance your existing analytics setup.

Heatmaps

Visualize user interactions with click, scroll, and move heatmaps

Session Recordings

Watch real-time user sessions to analyze behavior and identify issues.

Incoming Feedback

Collect instant feedback from users with an on-site widget.

Surveys

Create and deploy customizable surveys to gather direct user insights.

Conversion Funnels

Analyze user journeys and identify drop-off points in your conversion funnel.

Form Analysis

Optimize your forms by understanding where users abandon them and why.