Teabox: Global tea brand with Magento Enterprise, subscription commerce, and multi-country expansion.
Overview
Teabox is a one of a kind online tea shop that delivers, every single day, the freshest Indian teas from estates in Darjeeling, Assam, and the Nilgiris as well as freshest teas from Nepal to tea lovers everywhere. The tea sourced by Teabox are orthodox long leaves, instead of commercial tea dust manufactured by traditional method. The tea is vacuum packed and sealed in opaque wraps, and procured and shipped to customers within 48 hours of production, cutting short the traditional retail storage period of 3–6 months.
Business Objective
- To establish Teabox as a global tea brand.
- Increase revenue by enabling multi-country presence
- Integrate subscription based commerce for customer engagement
Solution
- Entire eCommerce was migrated from Magento Community to Magento Enterprise to handle 3000+ orders a day. eCommerce launched for US, UK and Russia
- Referral and loyalty module implemented for marketing and brand affiliation
- Subscription commerce and recurring billing through multi country payment gateways
Business Value
Multi country business expansion and increased recurring customer base